When Hecla Greens Creek came to us in 2018, we developed a multi-channel communications plan that drew heavily on economic research conducted by the McDowell Group, which was used to develop messaging, a brand refresh, new tagline, social media channel, and a structured paid media campaign. We write and manage the Greens Creek Facebook page and post twice a week on average.

• In the first 12 months, we achieved an average growth of 5.5% each month.
• Our top-performing posts regularly reach more than 30,000 people with minimal boosting and a click rate of more than 2% (outperforming the average of .89%). Our audience is primarily Juneau (population 32,227) and Haines (population 1,863).

We also created a dedicated website for Greens Creek that now receives about 50,000 visits/year. Each month, we provide detailed analysis of Facebook and website performance. 

When Greens Creek filed to extend its Tailing Disposal Facility, we developed a moderately aggressive campaign to support the NEPA process which included enhanced advertising, the company’s first ever report to the community, and a series of infographics to be used in public meetings. Then COVID-19 struck and the public process went virtual, forcing us to shift communications to the mine’s pandemic response, both with internal messaging to its employees and external messaging primarily to reduce concerns about shift workers traveling in and out of state..

The parent corporation values our work for Greens Creek so much they adopted our tagline and asked us to mentor similar communications efforts for Hecla’s other North American mines.

WE ARE HECLA

RESPONSIBLE • SAFE • INNOVATIVE